Cynthia Keller

Vice President, Corporate Brand & Communications

Cynthia Keller, VP Brand & Communications

Over 25 years Cynthia has cultivated a diverse skillset in residential real estate, working for both private firms and public firms, including D. R. Horton, as Vice President of Sales & Marketing for their LA/Ventura/Kern division, and at Lennar (Lennar Urban) as Vice President of Sales & Marketing in Los Angeles. With a core focus in new home sales and marketing, her responsibilities have included guiding product design, directing the development of marketing collateral, guiding PR plans and advertising, overseeing online media, designing pricing strategies, development of community branding, and directing the merchandising, marketing and sales of individual communities. She has also been responsible for corporate brand management for both TTLC and HBFA, and her background is augmented further by several years dedicated to market research. In her past roles at D R Horton and Lennar Urban she worked in close collaboration with the land acquisition teams on market feasibility, pricing, product and market segmentation. In total Cynthia has been responsible for the sales and marketing of several thousand homes over the course of her career in both urban and suburban environments.